![]() ![]() “Sprout has given us a more holistic picture of what people are doing with the app,” Chapman said.įindings from Sprout’s platform help the team surface third-party integration ideas, feature requests, content suggestions and have even aided in building influencer marketing campaigns. “Sprout literally allows us to build a better product by hearing and engaging from our users and better supporting them,” Cervino said.īrand Keywords and Sprout’s Trends Report make it easy for Trello to gain valuable insights into topics its audience is engaged with and Tweeting about. What’s most innovative about the team’s social customer care strategy is that it doesn’t lose sight of its long-term business goals. Remaining agile and delegating tasks based on an employee’s role is an important part of the day-to-day wins for the Trello team. “We use this data to determine if our outbound messages are increasing and to understand when we should hire,” Chapman said. Chapman has since been using these analytics to inform Trello’s hiring practices. This made it easy for the team to pinpoint peak hours and adjust its staffing accordingly. Meanwhile, the Engagement Report highlighted response time and rate by date and time. Trello Gold : a subscription for the super fans who want to pay for their favorite app, with custom board backgrounds and other fun stuff Trello Business. Sprout’s Sent Messages Report highlighted the responses that perform best for and gave the support team an idea of what type of questions were critical to respond to. Sprout allows us to build a better product by hearing and engaging from our users and better supporting them. Sprout’s Smart Inbox and team collaboration tools helped Trello’s team of five customer service agents surpass its initial goals within three months.
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